Advertising is a commonly used strategy in brand marketing and promotion. However, not all advertising campaigns deliver the desired results. For an ad campaign to be successful, you must consider the essentials of effective advertising and the guidelines for effective advertisements. Essentials of effective advertising An effective advertisement should contain the following essentials: i. Provides …
Advertising is arguably the most versatile promotional strategy in business today. You can run ad campaigns on traditional print media, TV/radio, and on digital platforms, allowing you to reach out to different consumer demographics all across the globe. While the advertisement has its upsides and downsides, the advantages far outweigh the disadvantages, making it a …
The concept of management has been around for centuries. The fundamental approaches to management date back to around 2000 years before the birth of Christ, according to Rogers, Pindur, and Kim (1995). The Industrial Revolution and mass production brought the factory system’s growth, bringing large concentrations of raw materials and workers together, posing a challenge …
With digital marketing options such as SEO, Social Media Marketing, Pay-per-Click, Email Marketing, Content Marketing, and Affiliate Marketing going viral, small business owners are left wondering whether commercial advertising is relevant. Broadcasting on radio and television still comes with benefits, but whether this traditional advertising media strategy is right for you requires analysis. Therefore, this …
When a business is up for sale, a buyer decides whether they want to buy the business as a whole or only buy the company’s assets. This decision affects the buyer’s accounting for the transaction. Valuation and allocating the purchase price of such acquisitions can be complex. Accounting Standards Codification (ASC) 805 breaks down the …
The security of a storage facility is of utmost importance because the items stored are at risk of theft or damage. Although most facilities provide adequate security features, they are often broken into. The responsibility of taking care of the belongings depends on the contract and the state laws. Both the storage facility company and …
Who is Responsible if a Storage Unit gets Broken Into Read More »
In the effort to make ends meet, people will do just about anything to make money. Jobs and work often get confused to mean the same, while they are not, although both make money. So, what is the difference between job and work? Job primarily refers to a paid position, while work can either be …
The process of determining the value the seller will receive in the exchange of goods and services requires to be suitable for both manufacturer and the customer. Setting the price value of a product is a result of a complex set of calculations, research, risk-taking ability, and understanding. But, what is a la carte pricing? …
A La Carte Pricing; Pros, Cons VS Package pricing Read More »
Affiliate marketing is an online system that requires website owners to market products on behalf of the seller for a commission. It is one of the lucrative investments that one can undertake when you have a well-established online platform; social media, websites, and blog posts. But is affiliate marketing a pyramid? Affiliate marketing requires one …
RingCentral and Vonage have had their say for residential VoIP service as an alternative to landlines, cell phone services, and conventional phones. While the technical premise of utilizing an analog telephone adapter (ATA) is the same for these two unified communications providers, there are differences in features, ease of use, accessibility, and after-safes services. Here …
